Words that need to be clear
Anxio / visual identity
Soft by design.
The signature
Here, as you are.
The mark
Soft around the edges.
Our feeling
Begin here.
01 / Foundations
Colour.
A gentle place to land
Our unmistakable anchor
Soft emphasis and shape
Space around the story
A small note of optimism
02 / Typography
Type.
Headlines / Fraunces
Here for the whole story.
Expressive, open and human. Used when a thought deserves space.
Everything else / Poppins
Words you can settle into.
Clear and familiar at every size. Used for guidance, details and everyday interaction.
03 / Logo
Signature.
On deep violet
On lilac mist
The mark on lime
01 / 03
Anxio / made for real life